Whether you plan out every little detail of your podcast launch months in advance or throw yourself out there without much planning, launching a podcast can be an overwhelming experience.
In yesterday’s episode, Kelly Potts shared her launch strategy with us, which was completely different from my own strategy when launching this podcast. Whatever your strategy is, it’s important to not let the launch process overwhelm you. Today, I’m going to share with you my top tips for staying sane during your podcast launch. Let’s dive in!
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Release some episodes first and then celebrate your launch
A lot of people who want to start a podcast put it off because they don’t have enough time for a big launch or are not in the right mindset to deal with the stress of a launch. There are dozens of reasons to justify not doing something scary like launching a podcast, but the most important thing is to get your content out there so you can start helping other people. It may seem counterintuitive, but my advice is to start releasing podcast content asap and then worry about your launch later.
Yes, you read that correctly. Release several episodes first and then do a launch later. What I mean by this is that there are so many milestones that you can celebrate with your podcasts such as 100 downloads or your 20th episode.
If a big launch is holding you back, follow my lead by doing a low-profile launch with minimal pre-launch hype and then celebrating the milestones later. Your reason for having a podcast probably isn’t because you want a perfect launch. It’s probably to help people, to inspire people, to educate people, or even to entertain people, so the best thing you can do is put yourself out there so people can find you.
Playing the long game
The downside of having a low-profile launch is that you don’t get the big initial stats. It can be discouraging to have a slow start but if you get your content out there and continue to release consistently, people will start to find you.
Week after week, I see my numbers ticking up. I have a few strategies that are helping me see these numbers despite not having a big initial launch for this podcast. In addition to promoting my podcast and its milestones on social media, I also focus on the SEO for each episode so it can be found by Google.
That means that if people are searching for the phrase ‘how to monetize my podcast,’ then my podcast episode called How To Monetize My Podcast will show up in the search results and I’ll get more listeners to that episode. I make sure to do everything that I can for my episodes to appear when people search for those keywords.
Another strategy is using Pinterest, which has its own search engine. Social media tends to have more short-term results, but If you are in it for the long term, I highly suggest that you focus on your SEO for Google and Pinterest for each new episode you release. That will create momentum for new people to find your content.
Is your podcast generating the revenue you desire?
Getting listeners to your podcast is the first step, but many podcasters’ eventual goal is to monetize their podcast.
If you are ready to see a consistent revenue stream from your podcast, I have something just for you. In my brand new ebook, I’ll break down 5 ways to monetize your podcast, including which one is the easiest to start with and which one will be most profitable in the long run. Download it here.