Do all podcast outros sound the same?
To be honest, there is this really common practice in podcasting where everyone has nearly the same outro. You have probably heard them. Maybe you even have one where you say, “Thank you for listening! Please rate and subscribe. Come back next week for the new episode! And go check out my services on the website.”
I’m being a little bit funny here, but a lot of podcasters have so many different calls-to-action in a very short show.
In this episode, I want to talk about how to get an awesome and unique call-to-action for your podcast. I would like to share with you what kind of call-to-action formula works best, which is what we also use for this podcast. I want to share my experience. The most effective way to serve your listeners and get them to take the next step is to either work with you or engage with you.
The current state of podcast outros
First, many of these outros are the same in a different voice. As a listener, you don’t hear them anymore after a while, especially if you listen to a lot of different podcasts. As a listener, you don’t register it anymore. You also get overwhelmed and you do nothing when the podcast host throws different offers, promos, or services at you.
Steps to improve your podcast outro
First, the most important thing in your outro is that you should have one, not two, three, four, or five of them. One very clear, solid call-to-action in each episode is more effective.
Even though you have one very clear call-to-action, that doesn’t mean that people will only take one step. Your call to action does not have to be the end goal. You don’t have to ask people from your podcast to book a call and go on a sales call with you. There can be steps in between, so make sure that you know exactly what you want people to do from listening to your podcast to the end goal, which might be becoming a client.
The next step, with the call-to-action that you use, you can send them to your email list. Audience members sign up for your email list, and there they get a lot more information. They get to know you and you can then nurture that lead. Another idea is inviting them to join a webinar and then hop on a call with you to become a client.
Make sure that you have a really good idea of this client or listener’s journey.
The next step is switching out your outros. I recommend having two, three, or maybe four different outros that you can switch out every few episodes instead of having four calls to action in one show. Maybe you have an outro A that leads to your email list for about five to ten episodes. Then after about ten episodes, you switch to outro B which goes to the free training that you have. Then call-to-action will come in and that leads to something else. Over time you can change this up.
Dynamic ads for your podcast outros
An extra tip that I also want to share with you is dynamic ads. Maybe you have signups open for a program that you’re running, or maybe you host a webinar or an event. But there is a certain timeframe for it; it’s not evergreen. Two months from now or a year from now, you probably don’t want to have that in your outro.
I recommend a lot of hosting platforms that allow you to have dynamic ads in your content. A dynamic ad means that you upload it once, you take and save a box of the content and it’s in the specific episodes that you want. But it also gives you the option to automatically take it out of there again. It can be taken out automatically with literally one button to click on your hosting platform. I highly recommend using that if you have any launches or timely programs coming.
The formula to get the best podcast outros
What we see works well for all our clients is to start your call-to-action with a hook. Often what we use is a yes or no question like “Do you want to learn more?”. The answer is probably no. People don’t want to intrinsically learn more. They want a certain result.
The first part of the formula is that it is better to ask a question like “Do you want to make money with your podcast?”.
The next part of the formula is to offer specific value. In my case, I promote a quiz that will tell you exactly which podcast monetization strategy is best for you.
The last part of the formula is where to find it. Guide your audience to the program or service in question. And make sure that all the information is there and super clear. Offer specific value and tell people exactly where to find it.