I know how much time and money goes into producing every single podcast episode. It’s not just recording the content, but also editing, show notes, scheduling, promotion… Of course, you want to get the biggest payout for all of that effort.
With a few simple tweaks, you can make sure that your podcast will be a lead-generating machine for years to come. Listen to this episode to get three tips to ensure your podcast is working hard for you and your business, so you have leads coming in continuously.
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The importance of SEO
In case you aren’t familiar with SEO, it is the practice of increasing the quantity and quality of traffic to your website via search engines. When you go to Google and start typing in a string of words (aka – keywords), Google’s algorithm is going to direct you to the most relevant and visible sites.
If the SEO for your episodes is on point, your episodes will be found by people looking for answers on the exact question your podcast is answering. On top of that, search engines aren’t going anywhere. Even if someone searches years from now for a keyword related to your current episode, they will see your episode in the search results. This is how you can get leads from your podcast for years to come.
Tip #1 – Have a website for your podcast
The first step for optimizing your SEO is to have a website for your podcast. This can be part of your regular business website, but preferably not on a hosting platform like Buzzsprout or Libsyn.
The reason you need to own your podcast website goes back to SEO. If your podcast site is part of your business site, then SEO has just pointed this warm lead to a page on your business site. Now, the warm lead is just a click away from learning more about your business and your offers. This is exactly where you want them to be.
Tip #2 – Put your podcast in writing
Google doesn’t have ears. For your podcast to be found by search engines, you have to have something in writing. For my podcast, I use two sets of show notes. A shorter one that goes on the hosting platforms that people will see when they’re listening through Spotify or Apple Podcasts.
The short show notes have an enticing summary of the episode, a few keywords (of course!), and a link directing them back to my website. When they get to my website, they’ll find the full show notes that are packed with keywords for SEO. They are also on my business website, one click away from learning about my services.
Tip #3 – Put your podcast on YouTube for more leads
My last tip to help your podcast work for you is to put it on YouTube. If you’re thinking this is way too much work, don’t fret. The easiest way to do this is to throw up your podcast cover art and have your audio playing with it. Not the most exciting video, but it’ll do the trick. However, the ideal way to do this is to turn a camera on while you are recording your episode. This way people can actually see you, which is better for views.
Whatever you decide to do, just make sure that your podcast episodes are on YouTube. YouTube is owned by Google and when your episodes are on YouTube, Google will rank it higher. Additionally, YouTube has its own search engine. So that means if people search for keywords on YouTube, your episodes come up. So that is a great way to actually get more listeners, more warm leads, and convert them to clients.
Still not getting enough leads from your podcast?
Are you ready to focus on turning your podcast into the profitable lead generation machine it can be? I can help. Click here to learn more.