As promised, Pinterest badass Presh Rodgers is back! Last season, Presh gave us the inside scoop on using Pinterest to increase your podcast traffic. Even with all the incredible information she provided in that episode, we still had SO much more to talk about.
Today, she’s back to take a deep dive into Pinterest ads. If you haven’t already listened to the first episode, do that first to understand the foundations of Pinterest for podcasting and how it differs from other social media platforms. Then come right back here and learn how to maximize your exposure with paid Pinterest ads.
In this episode:
[3:02] Why Pinterest is a great source for new leads that are action takers
[4:12] How Pinterest fits into your long-term podcast strategy
[5:26] The difference between Facebook ads and Pinterest ads and why Pinterest ads will give you a greater ROI
[9:32] How much you should budget for Pinterest ads
[12:39] What types of pins perform better when promoted
[15:08] Tips for warming up cold traffic generated from Pinterest
[19:09] How to optimize promoted pins for a higher conversion rate
[22:21] The importance of identifying your Pinterest strategy before investing in an ads campaign
[23:41] Tips for identifying successful keywords
[30:17] The difference between consideration and conversion campaigns and why you need to do a consideration campaign first
About Presh
Presh Rodgers is the Pinterest badass. She helps coaches and content creators jumpstart their Pinterest energy so they can get more eyes on their content, grow their email list, and skyrocket their visibility. She started out as a virtual assistant in 2019 and quickly niched down to Pinterest because she wants to help fellow badass entrepreneurs reach their goals by ‘pimping’ Pinterest!
Connect with Presh
Follow @preshrodgers on Instagram
Follow @preshrodgers on Pinterest
Follow @thepreshassistant on Facebook
Connect with @preciousrodgers on LinkedIn
Are you making one of the most common mistakes podcasters make?
Rookie mistakes happen, but it’s unfortunate when we continue to make them without even realizing it. After years of working with clients, I’ve found three mistakes many podcasters make and know how to avoid them. Check it out here.