Have you felt that podcasting should be your go-to long-form content strategy but aren’t quite sure what makes it so special?
Corry Frazier and Melissa Peppin began their podcasting journey nearly two years ago stemming from a debate on how to deliver valuable content for their business. While they initially hesitated, they soon realized podcasting was the ideal format to showcase their expertise and connect with their audience. Their passion and shared goal to make podcasting work for their business led to launching The Business Reboot Podcast and they’ve never looked back!
Join us for a fun and insightful chat where Corry and Melissa share their personal experiences, expert tips, and real-life stories that illustrate why podcasting reigns supreme as the ultimate long-form content medium. We’ll explore how to craft compelling narratives that resonate with your audience and the unique benefits that podcasting offers in building authentic connections and fostering community.
In this episode
[00:56] What led Corry and Melissa to choose podcasting over blogging?
[03:25] How Corry and Melissa positioned their podcast for success from the beginning and avoided the common pitfall of pod-fading.
[07:17] Looking at the bigger picture — how Corry and Melissa’s podcast has contributed to their overall growth and client engagement, even if it hasn’t directly generated new clients.
[11:25] Why podcasting is not just a lead generation tool but a nurturing tool.
[13:38] Why were Corry and Melissa initially hesitant to advise their clients to start their own podcasts?
[15:18] Melissa emphasizes the value of listener feedback over traditional metrics.
[17:06] The importance of refinement and working smarter, not harder in podcasting.
[17:49] Corry and Melissa’s strategies for repurposing podcast content for social media and email marketing.
[19:30] How a podcast serves as a filter for attracting ideal clients while screening out non-ideal ones.
[22:14] Co-hosting Tips: Insights on maintaining chemistry and collaboration.
About Corry Frazier and Melissa Pepin
Corry transitioned from a rewarding career in education to entrepreneurship when she opened a photography business on the stunning island of Oahu, Hawaii. Over the past 15 years, she has successfully run a senior and branding photography studio, focusing on educating and coaching creative entrepreneurs on how to grow and scale their businesses. Corry holds a bachelor’s degree in education from The University of South Carolina, a master’s degree in curriculum and instruction from Lesley University, and a certification in Design Thinking from the Henry Ford Learning Institute. As a military spouse for over 30 years, she has adeptly navigated the challenges of building and rebuilding her business while embracing motherhood and the unique demands of military life. She now resides on the picturesque coast of North Carolina, where she enjoys the beach and all it has to offer.
Melissa dedicated 17 years to investing in couples, families, and businesses through her photography company. She also led and spoke at conferences and retreats for female entrepreneurs, empowering them to lead with confidence and joy. With a degree in communications from The University of Georgia, she began her entrepreneurial journey while in college, honing her skills in building lasting client relationships. Melissa is known for her ability to create engaging client experiences that foster loyalty and connection. She currently lives in north Georgia, where she proudly supports her beloved Georgia Bulldogs.
Corry and Melissa’s journeys intertwined at various points before they finally connected through a mutual venture. Through months of meaningful conversations, they discovered a shared dream: to help entrepreneurs build profitable, sustainable businesses. They advocate for the concept of rebooting rather than rebuilding, believing that entrepreneurs don’t need to start over from scratch when challenges arise. Instead, they focus on identifying and repairing broken aspects of a business, setting it up to thrive regardless of external challenges. Together, they provide small businesses with frameworks to diversify offers, generate more revenue, and create a lasting impact in their communities.