What if your podcast could not only captivate listeners but also generate a steady stream of leads and build deep, trust-based connections that drive your business growth? It might sound like a far-off dream, but for many successful podcasters, it’s reality.
Today we’re joined by Ceels Lockley, a seasoned sales strategist and ecosystem expert who reveals how she turned her podcast into a cornerstone of her business success. Ceels started her podcast three years ago with no expectations beyond building consistency. Today, her podcast is a top-funnel strategy that drives clients to her business, with over 55,000 downloads and binge-worthy episodes that keep her audience coming back for more.
In this episode, Ceels shares details about the strategies she used for building trust, generating leads, and scaling her business through her podcast. Her candid reflections will offer invaluable guidance for anyone looking to leverage podcasting effectively.
In this episode
[00:46] Ceels’ role as a sales strategist for online service providers.
[01:47] Ceels shares her podcasting journey and how it has evolved into a nice top funnel for her business.
[05:37] Building a successful podcast requires time and persistence, but it can become a powerful business driver if you stick with it.
[08:49] How Ceels discovered her audience’s sweet spot through experimenting with different podcast formats.
[09:44] How focusing on quality and understanding your audience can turn your podcast into a binge-worthy experience.
[10:07] Ceels’ tips for finding your true voice when recording your podcast.
[11:51] How embracing a more spontaneous approach can benefit your speaking skills and overall podcasting style.
[14:29] Ceels’ top tip for anyone starting a podcast, particularly if it’s a business tool aimed at driving traffic and sales.
[16:28] Ceels addresses the common fear of running out of content after niching down.
[20:28] Things Ceels did to make the process of rebranding her podcast smoother than expected.
[22:40] What inspired Ceels to do another rebrand, and how does she see this new branding shaping the future of her business?
[25:48] Why rebranding your podcast to reflect your evolving business is not just acceptable but often necessary.
About Ceels Lockley
Ceels Lockley is a Sales Strategist and Consultant dedicated to helping experienced service providers transform their hourly-rate packages into strategic offers, aiming to provide financial freedom and daily peace.
With 20 years of digital experience, a diverse freelance career, and hundreds of clients served globally, Ceels is on a mission to free service providers from the constraints of 40-hour work weeks and repetitive retainer work.
Regardless of niche or clientele, Ceels offers guidance on supporting clients through engaging and creative methods that drive results without trading time for money.