Having a podcast is exciting, but ensuring it hits your goals requires a strategic touch. If you ever feel like your podcast is drifting off course, missing the mark, or not quite living up to your big goals, this episode is for you!
Today, we’re discussing the art of purposeful podcasting with Sally Clarke. Sally is an author, researcher and speaker on wellbeing and burnout for individuals and organizations. Her mission is to embed wellbeing at work so people and organizations can thrive. She is the author of two Amazon bestselling books on burnout, including ‘Protect Your Spark’, and co-host of the ‘We are Human Leaders’ podcast.
Drawing on her podcasting journey, Sally will share her insights on how to craft impactful content that aligns with your vision and values. From launching a podcast in a crowded market to pivoting formats, and the joys of co-hosting, these are strategies that can elevate your podcast from a simple conversation platform to a powerful catalyst for growth.
In this episode:
[01:16] What inspired Sally and her co-host, Alexis Zahner, to start a podcast despite initial doubts of entering a crowded market?
[04:32] Sally shares how having a solid grasp of their community’s needs and connections played a key role in the success of the We Are Human Leaders podcast.
[06:35] Why it’s crucial to first understand your vision and audience before starting a podcast.
[08:38] What led Sally and Alexis to pivot from a scripted discussion format to hosting conversations with thought leaders?
[10:14] Sally shares their journey of navigating different podcast platforms and how these shifts have affected their growth.
[11:54] What are the pros and cons of working with a podcast network?
[13:51] Sally emphasizes the importance of authenticity in podcasting, revealing how it not only fuels their growth but also keeps them grounded in their vision and values.
[14:24] The joys of co-hosting a podcast — how working with a trusted partner can be both a rewarding and valuable experience in podcasting.
[18:42] Sally shares the ups and downs of their podcasting journey, emphasizing the importance of staying aligned with your vision and values.
[23:16] Sally highlights how outsourcing tasks you don’t enjoy can be a game-changer for entrepreneurs.
About Sally Clarke
Sally Clarke is an author, researcher and speaker on wellbeing and burnout for individuals and organizations. A former finance lawyer, she works with individuals and teams to guide growth, insight and transformational change. Her mission is to embed wellbeing at work so people and organizations can thrive. She is the author of two Amazon bestselling books on burnout, including ‘Protect Your Spark’.
Sally is co-host of the We are Human Leaders podcast, a yoga and meditation teacher, a travel lover and an avid runner. She has lived on four continents, speaks multiple languages and is currently based between Amsterdam and Australia.