Sustaining a podcast can be a huge challenge. From content, design and branding, you need to tick all of these criterias to stay relevant. A huge undertaking… But what can you really do to level up your game as a podcaster and enjoy the process at the same time?
Christine Lieu is the expert behind CL Designs and the Brand Party Podcast. She’s a graphic designer who’s traded in climbing the corporate ladder for climbing mountains around the world. Christine helps purpose-driven businesses create cohesive branding, web design, and social content to drive impact and sales.
In this episode, Christine shares her experiences, learnings, and knowledge as a podcaster. Podcasting doesn’t have to be daunting and stressful – experiment and have fun!
In this episode:
[02:06] How Christine started as a podcaster.
[03:43] It takes multiple kinds of touchpoints to get your message across.
[05:43] Show notes helps the listener get the information they need and makes it easier to track steps offered if any.
[07:15] Christine started her podcast doing all the management by herself.
[08:10] The first season was for the big beginner business owners.
[08:21] The second season happened at the time of the pandemic, and topics revolved around what’s happening as a human and also as a business owner.
[08:55] The third season was about tips and topics that reflect continuous growth from the time of the pandemic going forward.
[09:53] Opportunities come in from podcasts.
[10:46] Providing a range of variety for listeners to tune into.
[11:34] Learning to listen to your audience improves your numbers.
[12:50] Finding the balance between providing quality content released in seasons and taking a time off from podcasting.
[14:32] Planning the season ahead of time but also being flexible depending on what is happening in the world.
[17:13] Your podcast cover art says a lot about your brand.
[19:37] Familiarity is a great component for creating brand visibility and awareness. But having a bit of variety is also refreshing.
[21:09] Audiograms are a way for listeners to still consume your content even if they won’t be able to hear the whole episode.
[23:46] Experiment and have fun.
[24:07] Ask your audience what they want to hear.
About Christine Lieu
Christine Lieu is the expert behind CL Designs and the Brand Party Podcast. She’s a graphic designer who’s traded in climbing the corporate ladder for climbing mountains around the world. Christine helps purpose-driven businesses create cohesive branding, web design, and social content to drive your impact and sales. As featured in Top 10 Canada Design, the Brand Party Podcast delivers fun, honest, to-the-point advice that you can implement RIGHT AWAY in your entrepreneurial journey.
Connect with Christine
Brand Party Podcast: christineldesigns.com/podcast
Instagram: @_clieu @brandpartypodcast
Get instant access to a free Brand Consistency Checklist: https://mailchi.mp/941959d7add5/christineldesignsemail Grab the guide that has helped business owners alike determine what’s most important when you’re just starting to build a brand so you can continue on with what you do best.
Join an upcoming FREE Brand Party Challenge!It’s a 5-day online challenge for purpose-driven businesses who are ready to stop being inconsistent and finally build the brand they’re so deserving of! It’s a unique week long Brand Party Challenge to help entrepreneurs to identify core values, colour palette, mood board and to receive accountability and feedback from a safe community to come as you are and celebrate your brand. Join now: christineldesigns.com/brand-party-challenge
Check out our podcast management packages or book a discovery call.
This podcast is sponsored by BrandFace. Find out more at LearnAboutBrandFace.com.
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