Your podcast is more than just a show. It’s a living entity that evolves alongside you, growing and adapting to reflect your journey. With every milestone you achieve and every challenge you face, your podcast absorbs those experiences, becoming a mirror of your personal and professional growth. It allows you to share your evolution with your audience, inviting them to be part of your journey.
As an award-winning sales coach and host of the People Over Profit podcast, Justin Beauregard understands the connection between personal growth and podcasting and she’s here today to share how her own experiences have shaped her show into a powerful tool for connection and impact.
Join us as we explore Justine’s evolution as a podcaster, the lessons she learned about prioritizing authenticity over metrics, and how she has turned her podcast into a thriving platform for growth. Whether you’re an established podcaster or just starting out, Justine’s insights will inspire you to embrace the journey and leverage your voice to create real impact.
In this episode
[00:53] Justine shares her early entrepreneurial roots, which started at just five years old!
[06:21] Justine recounts her first major podcasting success with Ask the Marketing Expert and the lessons she learned from running a coaching-style podcast.
[08:13] Justine shares the details of launching her current podcast, People Over Profit, highlighting her thought process for creating with long-term sustainability in mind.
[10:21] Why Justine waited nearly a year before inviting guests onto People Over Profit.
[14:02] Justine emphasizes the importance of focusing on what’s truly important rather than getting caught up in the minor details in order to create a podcasting experience that is enjoyable and sustainable.
[19:47] Justine reveals her process for repurposing and maximizing her podcast content across different platforms.
[21:21] Why it’s a misconception that podcasts will naturally build an audience.
[26:02] Insight into how Justine has a 90%+ close rate on sales calls from podcast listeners.
About Justine Beauregard
Justin Beauregard has been empowering business owners since 2007, helping over 650 of them stop guessing where their next customers will come from and confidently close more sales. She specializes in guiding clients to communicate naturally about their offerings, drawing people in and igniting their excitement to buy. Justine also teaches what high-converting sales messaging looks and feels like.
In addition to her coaching, she hosts the podcast People Over Profit, where she shares valuable, action-driven insights on sales, marketing, and business strategies.