How to Build a Winning Content Strategy Around Your Podcast with Mariah McInnes

Are you ready to transform your podcast into a powerful content engine that drives your business’ growth and engages your audience like never before? 

In today’s episode, we’re diving deep into the art of building a winning content strategy around your podcast with Mariah McInnes, the brilliant mind behind the Content Queen Podcast. With a podcasting empire under her belt and a knack for creating irresistible content, Mariah is here to share her expert insights, proven strategies, and actionable advice to help you craft a content marketing plan that not only promotes your podcast but also fuels your overall business success. 

Whether you’re a seasoned podcaster looking to amplify your reach or a newbie aiming to make your mark, this episode is packed with everything you need to unleash the full potential of your podcast and dominate the airwaves like never before. Let’s dive in!

In this episode

[02:01] Mariah’s Podcasting Journey – from How to Solve a Problem Like Mariah to The Content Queen Podcast

[04:27] How podcasting helped shape the growth of Mariah’s business

[07:03] How Mariah leverages her podcast as the core channel of her marketing strategy

[10:44] The biggest mistake people make when repurposing content

[12:55] How Mariah repurposes her podcast content for multiple channels to reach a wider audience

[14:16] Mariah emphasizes the importance of being intentional with podcasting and content creation

[15:24] Mariah shares some of the biggest lessons she learned from her podcasting journey

[16:40] The power of storytelling

[18:13] Embracing progression over perfection 

[21:14] Key metrics that Mariah looks at that guide her decision-making and growth strategies

About Mariah McInnes

Mariah MacInnes, the Founder of Content Queen is a passionate traveler, digital nomad, serial rambler, and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations.

A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumors in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels.

Mariah started Content Queen in 2019 after feeling the pull to live a life traveling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency!

Connect with Mariah McInnes

On her Website

On Instagram (Content Queen)

On Instagram (Mariah)

On LinkedIn