Many business owners use their podcast as a marketing tool to increase brand exposure and find new clients. My guest today took a completely different route. When Lauren Smith launched her podcast three years ago, she had no idea how it would shift her business.
In today’s episode, Lauren shares with us how her passion podcast led her to reshape her digital marketing agency into a business that aligns with her mission and values. Tune in to hear Lauren’s tips from her podcast journey, including her best advice about monetization!
In this episode:
[3:38] How Lauren produces three podcast episodes per week without burning out
[8:02] Balancing the demands of a successful business while prioritizing family time
[9:43] Why Lauren pivoted her business and started the Master Your Mind, Business, and Life podcast
[16:34] What Lauren has learned from 3 years of podcasting
[20:12] The benefits of not over-editing your podcast
[21:14] How Lauren’s podcast helped boost her established business
[24:40] The importance of aligning podcast sponsors with your brand
[30:19] Tips for identifying and approaching potential podcast collaborators
[33:36] The episode of Master Your Mind, Business, and Life podcast you need to listen to right now
About Lauren
Lauren is an author, spiritual mentor, and podcast host. With a down-to-earth vibe meshed with a gregarious personality, Lauren has a special ability to connect with people. She believes that we are each born with innate gifts and it is our duty to share them with the world.
As an eternal learner, Lauren is wildly passionate about mindfulness, growth, spirituality, and helping others become the best version of themselves.
Connect with Lauren
Master Your Mind, Business, and Life Podcast
Follow @mindbizlife on Instagram
Follow @mindbizlife on Twitter
Follow @mindbizlife on Facebook
Let Go Of Control: How To Surrender and Release with Sherile Turner
How to use your podcast to sell your products or services without being sales-y
Selling your products or services is the best way to monetize your podcast, but it’s important that you don’t alienate your listeners with aggressive or cheesy sales tactics.
Whether this is something you’ve already implemented or you’re still thinking about, tomorrow’s episode is one you won’t want to miss. Check it out here.