Are you thinking about giving your podcast a fresh new look? Maybe your show has been around for a while and it’s starting to feel a bit stale, or perhaps you’re just itching to take it up a notch. Maybe you’re noticing that your audience isn’t as engaged as they once were, or you’ve simply outgrown the initial vision you had for your show. Whatever the reason, a podcast rebrand can be just what you need to breathe new life to your show. But how do you get it right?
In this episode, we’re thrilled to have Melitta Campbell, a multi-awarded business and mindset coach who helps women confidently communicate their value and attract their dream clients. She also hosts the Art of Value Whispering Podcast, where she’s produced over 200 episodes and recently completed a rebrand of her own show. She’s here today to help us explore why a rebrand might be necessary, when the perfect time is to make a change, and how to execute it effectively.
But that’s not all! We’ll also discuss how to leverage your podcast as a key component of your marketing strategy, turning it into a tool that drives engagement and supports your business objectives. And if you’re feeling overwhelmed by the prospect of constant content creation, Melitta is here to share some tips to keep your content fresh without the stress of a year-round schedule.
If you’re ready to shake things up and give your podcast the boost it needs, you won’t want to miss this episode.
In this episode
[01:34] Melitta’s journey from communication consulting to creating the Art of Value Whispering podcast.
[07:24] Why did Melitta choose podcasting over other marketing methods like blogging?
[09:43] Melitta talks about the evolution of her podcast format, balancing interviews with solo episodes to explore topics like marketing, sales, and leadership, more deeply.
[10:50] Melitta highlights the valuable connections and friendships she made through interviews, and how these experiences influenced her decision to pivot.
[11:04] What inspired Melitta to rebrand her podcast, how did she go about it, and how has it enhanced her overall approach.
[13:57] How Melitta managed to maintain consistency and keep her podcast thriving through over 200 episodes.
[19:06] Melitta shares how long it typically takes her and her team to produce each podcast episode, including all stages from guest outreach to promotion.
[20:30] Melitta reveals how her podcast has evolved beyond just interviews, using behind-the-scenes moments to add extra value and enrich the experience for both herself and her listeners.
[21:34] Melitta highlights the unique benefits of podcasting over other content formats as a core element of your marketing strategy.
[26:43] Key benefits of adopting a seasonal podcasting approach. Plus, Melitta’s tips for planning, producing, and promoting episodes that engage and satisfy your audience.
About Melitta Campbell
Melitta Campbell is a multi-award-winning Business and Mindset Coach who uses her three decades of marketing and entrepreneurial experience to help women communicate, market and sell their True Value with ease and confidence. Her goal is to help more women attract their Dream Clients and feel proud of the impact they are having.
Over this time, she has seen what works consistently when it comes to creating great content and building an audience. And she shares these insights each week on her podcast: The Art of Value Whispering.
Melitta is also the author of the best-selling book: ‘A Shy Girl’s Guide to Networking, and the upcoming book: The Art of Value Whispering.
Originally from the UK, she now lives in Switzerland and works with women around the world.