A lot of times, I receive questions from podcasters about what they need to do to grow their podcast. And one of these questions is; do you need to be on TikTok to grow your podcast?
I think the real question here is, do I need to promote my podcast on yet another channel? Do I need to be on all social media platforms? I think that is the real question behind the question.
In this episode, I’ll share with you my opinion if you need TikTok to grow your podcast, or any social media platforms for that matter.
Start With One Or Two Channels To Promote Your Podcast And Do That Consistently
Social media platforms are good ways to show online presence. And TikTok is one of the social media platforms that is gaining traction nowadays. However, what I can tell you is if you do use social media, use one or two channels consistently.
The important thing is choose the platform/s that you love and that excites you. Another thing to consider is, where does your audience hang out? Where is your ideal listener or ideal client?
You have to carefully consider these, in order for you to filter out the platforms you don’t want and find the platforms that work best for you.
Don’t Be Afraid To Try And Explore
But let’s say you are in a different situation, you’ve been using Facebook and Instagram to post content consistently and you find out it’s not working. This is when it’s okay to explore your options. If you think your audience can be found on TikTok, try using it to your advantage.
These platforms are mostly free, take advantage of that. Experiment on your content. Who knows, it might just work for you.
Manage Your Expectations
Starting a new social media platform, a new channel, wherever it is, takes time. Don’t rush to get results. Consistently post content and the results will follow. Give yourself time and give yourself permission to enjoy the process.
Conclusion
So, do you need to be on Tiktok to grow your podcast? No, you don’t need to do anything. But, if you do decide and believe that TikTok or any other social media platform is the platform for you, go for it. Enjoy the process, take your time, and eventually the growth will follow.
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