Does your podcast feel like a never-ending to-do list that’s taking up way more time than it should? Are you finding it hard to keep your content fresh while juggling the demands of production? You’re not alone!
In this episode, Emily Cassel, founder of WMNûp and host of Like Nobody’s Business Podcast, has cracked the code on how to turn podcasting into a streamlined, stress-free process that still delivers massive impact. Emily knows firsthand how easy it is to overcomplicate the process. She’s gone through trials of creating, rebranding, and sustaining a show that resonates with her audience and aligns with her business goals. Now, she shares how she transformed podcasting into a seamless part of her workflow, with systems and strategies that keep it efficient and fun. From streamlining production to repurposing content, Emily’s insights will inspire you to rethink your approach and make podcasting something you genuinely look forward to each week.
Whether you’re struggling with consistency, looking for ways to simplify your workflow, or hoping to use your podcast as a strategic tool for business growth, this episode is packed with actionable tips that will help you create more impact with less effort. Tune in now and get ready to fall back in love with podcasting!
In this episode
[01:00] Emily shares how she got started with podcasting — from Sexy Soulful Success to her rebranded show, Like Nobody’s Business.
[07:06] Why Emily decided to start a completely new podcast feed rather than simply rebranding her old one.
[10:03] Rather than being overwhelmed by analytics, Emily focuses on the joy of nurturing her podcast and building a body of content she is proud of.
[12:20] Anne and Emily discuss why it’s better to focus on building a close group of loyal listeners instead of just trying to attract a huge audience.
[17:36] Emily explores how her podcast fits into her larger business ecosystem, highlighting how it serves as both a nurturing tool for potential clients and a spotlight for members of her WMNûp community.
[24:45] Emily’s podcast workflow hacks and how to simplify podcast production without sacrificing quality.
[28:36] The importance of showing up consistently, even if it’s not perfect.
[32:52] Emily’s tips for strategic content repurposing.
[35:11] Emily’s advice for new podcasters – start simple, using the tools you already have and focus on what matters most: authenticity and consistency.
About Emily Cassel
Emily Cassel is the Founder + CEO of WMNûp. As a business strategist and leadership consultant, Emily’s work draws from her background in Positive Psychology, Sustainability, Women’s Leadership, Business + Entrepreneurship, and her uniquely impactful experience attending an all-women’s college.
Emily is the host of the podcast Like Nobody’s Business, author of two journals: the 52-week Motivational Journal and the 90-Day Goals Journal with Rockridge Press, and has been featured on Off the Vine with Kaitlyn Bristowe, With Whit with Whitney Port, and The Priestess Podcast with Julie Parker. Her work has also been featured in The Huffington Post, The Atlantic, and Skirt Charleston.
She lives in Charleston, South Carolina with her husband (Jeff), Mini Australian Shepherd (Kai), + goofy Golden Doodle (Wilson).
When she’s not leading THE COMMUNITY by WMNûp or coaching her beloved clients, you can find her performing a full Broadway revue or Eras Tour concert in her car with the windows down, scouting out the best local restaurants, boarding a flight to another coastal destination, or swimming in the ocean.