What makes brands eager to collaborate with podcasters? Is it the connection you build with your audience? The unique value of your offer that sets you apart in a crowded market? Or perhaps, it’s the trust your listeners place in your recommendations, that can significantly impact their impact decisions.
In this episode, we welcome Andréa Jones, a social media strategist and host of the award-winning Mindful Marketing Podcast. Over her six-year podcasting journey, Andréa has mastered the art of leveraging her platform not only to promote her business but also to secure sponsorships. Together, we’ll uncover savvy social media tactics that not only enhance your online presence but also make your podcast an irresistible proposition for brands looking to connect with your audience. From creating engaging content to fostering genuine connections, you’ll learn actionable tips that can turn your podcast into a powerful magnet for growth and opportunity.
Whether you’re getting started or looking to amplify your existing audience, Andréa’s insights will help you use social media like never before so your podcast attracts the attention it deserves!
In this episode
[01:23] Andréa shares her journey from creating YouTube content to launching her podcast in 2018 after taking the 28-day Podcast Movement Challenge.
[05:39] How Andréa’s podcast quickly became a success, landing her sponsor just 20 episodes in.
[08:44] Andréa’s top tips on securing sponsorships.
[09:13] What does Andréa consider the most challenging aspect of securing sponsorships, and how has she explored other avenues to monetize her podcast?
[11:09] Andréa explores how her podcast serves as a powerful marketing tool for her business, emphasizing how it serves as an intimate medium that builds trust with her audience by giving them a taste of what it’s like to work with her.
[13:50] How Andréa managed to stay consistent with her podcast for over six years, even through two pregnancies.
[19:03] Andréa dives into her recent podcast rebrand.
[24:14] Andréa’s “Costco Sample Strategy” for promoting podcasts on social media.
[25:59] The Value First Approach — Andréa explains how posts should stand alone as valuable pieces of content, giving audiences a reason to engage even if they don’t click through to the full episode.
About Andréa Jones
Andréa Jones is a social media strategist who helps you find the sweet spot between #Hustle and #SoftLife. As the founder of OnlineDrea, she’s all about turning marketing headaches into victories with a mix of savvy strategy and playful creativity. With over a decade of experience, Andréa has guided over 4,000 students through her Savvy Social School, making social media fun and effective—no burnout required.
Andréa is also the host of the award-winning Mindful Marketing Podcast, where she shares the latest social media tips and strategies. When she’s not whipping up winning content or recording her podcast, Andréa loves hanging out with her husband and daughters in beautiful Niagara Falls, Canada. Her mantra? Your growth, your well-being.