What if the secret to making your podcast truly stand out wasn’t about having the perfect equipment, perfect editing, or chasing downloads but simply showing up as your true, unapologetic self?
In this episode, we sit down with Amber Lilyestrom, a leading brand and business coach for female entrepreneurs and host of the Ignite Your Dream Podcast. With over 500 episodes under her belt, Amber has built a podcasting empire by embracing authenticity and bringing an unfiltered presence to every episode.
She’s here to share how she’s used podcasting not just as a way to grow her business, but as a vehicle for building lasting, meaningful connections with her audience and guests alike. From starting with a DIY approach to asking unconventional questions that leave guests in awe, Amber’s insights will inspire you to rethink how you approach your podcast.
If you’ve ever felt overwhelmed by the pressure to “perform” in your podcast, Amber’s message will remind you that the magic happens when you let go and simply show up as you are.
In this episode
[1:05] Amber explains the foundation of her podcast and her popular mantra that serves as a guiding philosophy for each of her episodes.
[01:57] Amber recalls the early days of her podcasting journey when she did everything herself — from creating graphics to writing show notes and editing the audio.
[05:22] Why does Amber release her episodes every Tuesday?
[05:46] What prompted Amber to rebrand her podcast and how did it impact her audience?
[07:26] Amber shares a personal story about losing a trademark for one of her podcast’s former names.
[08:33] Amber reveals her plans for a live event next year, Ignite Your Dream Live, which will feature live podcast interviews and be a large-scale gathering for her community.
[10:14] What makes Amber’s solo episodes unique and how does she create an intimate and authentic experience that resonates deeply with her audience through the sounds of nature?
[14:54] Amber reveals why she keeps her podcast intro to just 10 seconds.
[16:37] Amber shares her thoughts on audience metrics and the importance of staying true to your message.
[19:56] The role of podcasting in attracting potential clients, building trust, and amplifying the success of business collaborations.
[20:40] How podcasting helps you become a better speaker.
[21:54] Amber’s tips for conducting standout interviews.
[24:24] Anne and Amber discuss the art of organic conversations and the importance of being present during interviews.
About Amber Lilyestrom
Amber Lilyestrom is a business mentor, branding expert, author, and speaker renowned for her expertise in business energetics and brand alchemy. Her work has been featured by Forbes, Entrepreneur, SUCCESS, Tony Robbins’ & Dean Graziosi’s Mastermind.com, Mindvalley, and Working Mother Magazine. As the host of The Ignite Your Dream podcast and author of the books, Master Your Money Mind & Paddle Home, Amber empowers her clients to achieve quantum leaps in their businesses.