Have you ever thought about starting a podcast but felt it was too late to jump in? Think again!
Today, we’ll discuss why it’s never too late to start a podcast with Heidi Thompson. Heidi is a bestselling author in addition to a marketing strategist and business coach for those in the wedding industry, transforming the way wedding professionals attract and engage with their ideal clients. As the founder of Evolve Your Wedding Business and host of the podcast with the same name, Heidi knows exactly how to connect with audiences and build a successful show from the ground up.
In this episode, Heidi will reveal why starting your podcast now could be the best decision you make. She’ll share her journey, from the challenges she faced to the milestones she celebrated, and offer you practical advice on how to launch and grow your show. With her insights, you’ll discover how to overcome common hurdles, create compelling content, and engage your audience effectively.
Don’t let the fear of timing hold you back any longer. Tune in now and start turning your podcast dreams into reality!
In this episode:
[00:52] Heidi shares her background as a wedding business coach and marketing strategist.
[02:44] Heidi launched her podcast with a focus on the business aspects of the wedding industry.
[04:01] What inspired Heidi to start a podcast?
[05:16] How Heidi embraced imperfection and built a valuable show from the ground up.
[07:09] How solo episodes helped Heidi showcase her expertise and build relationships with her clients.
[09:22] How long should a solo episode be to maintain impact and listener engagement?
[10:52] Heidi’s approach to batch recording and how it benefited her podcast.
[14:34] Tips to ensure that your podcast topics are closely aligned with the next steps that you want your audience to take.
[15:39] Why Heidi transitioned from focusing solely on practical, step-by-step content to creating episodes that shift her audience’s mindset.
[19:41] Heidi emphasizes that it’s never too late to start a podcast.
[20:22] Heidi highlights the importance of commitment in podcasting, sharing her own journey of evolving her publishing schedule.
[22:15] Heidi’s tips for efficient repurposing and relationship building.
About Heidi Thompson
Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding Business where she helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want.
Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.
She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 12+ years, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their businesses without working 60+ hour weeks.
Connect with Heidi Thompson
Evolve Your Wedding Business Podcast