Is podcasting the missing piece in your marketing strategy? It’s a question that’s buzzing in the marketing world, and today, we’ll help you determine whether this medium could be the perfect tool for your brand.
Joining us today is Katya Allison, a seasoned marketing professional with a wealth of experience in both marketing and podcasting, and currently is the voice behind the popular Let’s Talk Marketing Podcast.
In this episode, Katya breaks down what you need to know about leveraging podcasting for your marketing efforts. We’ll explore whether podcasting aligns with your goals, what you need to consider before starting, and how to make the most of this dynamic platform to engage your audience and drive results.
If you’re asking yourself whether podcasting could be the game-changer your marketing needs, stick around! Katya’s insights will help you decide if podcasting is the right tool for you and guide you on how to make the most of it.
In this episode
[1:07] Katya discusses her role as a marketing professional.
[03:18] How Katya’s journey into podcasting began during the COVID pandemic.
[04:50] How to leverage podcasting to stay ahead of trends, establish thought leadership, and build a successful personal brand.
[07:14] Katya’s transition from a branded podcast to launching her own.
[08:08] Katya delves into the importance of having a structured format, setting personal goals, and being adaptable based on audience feedback.
[12:43] Katya shares some common misconceptions about starting a podcast and the real effort that goes into producing a successful podcast.
[14:18] Katya explores the immense value that podcasting can bring to any business.
[15:20] Katya talks about setting realistic goals, understanding your audience, and the long term commitment required to achieve success.
[20:39] Katya shares her top podcasting tips to create a polished and enjoyable podcast.
[26:28] How Katya improves her hosting skills by being a guest on other shows.
[27:18] Katya emphasizes the importance of active listening and crafting questions that make guests feel at ease.
About Katya Allison
Katya Allison is a highly-regarded marketing professional with a wealth of experience in corporate communication, digital marketing, content development, and influencer strategy. As Manager, Global Marketing & Communications, Katya leverages her expertise to develop impactful marketing strategies across various platforms. She is the former host of the GRIN Gets Real podcast and Brands Talking Influencers fireside chat series, and currently hosts the Let’s Talk Marketing podcast. With a passion for educating the Creator Economy community on authentic relationship building, Katya is a sought-after thought leader in the marketing industry. Her extensive experience and expertise make her an invaluable resource for anyone seeking to make a real impact in marketing.
Connect with Katya Allison
Linkedin – Let’s Talk Marketing
LinkedIn – Katya Allison