3 Tips On How to Pitch Brands For Podcast Sponsorships - Podcast

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3 Tips On How to Pitch Brands For Podcast Sponsorships

June 15, 2022

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Landing that sweet sweet sponsorship is every influencer, blogger, and even podcaster’s dream. After all, who doesn’t want to get paid by just doing what they love? In this episode, I’d like to help you in landing that sponsorship.

I wanted to talk about three tips that I have on how to pitch brands for podcast sponsorships. This is a topic that I talked about a lot this season and I’ve gotten so many questions about it. I was new to this as well, a few months ago, but thankfully over the past few months, I’ve learned more about pitching or sponsorships and building relationships with brands. And this is what I’d like to share more about.

Lead With Value For The Brand and Audience

Lead with value for the brand but also for the audience. Brands don’t just randomly partner with podcasters. They have a certain goal that you can help them achieve, whether it’s raising brand awareness, getting new customers or clients, or selling their products or services. 

The first thing to think about is, what’s in it for your audience? Does this brand fit well with your brand, message, and the content you produce? Is your audience even interested in this brand? If the product or service that you promote aligns with your message, then your audience is most likely to stop and actually listen and be interested in that instead of just skipping it. 

The second thing is, the value for the brand, and what you can do for them. This actually brings me to my second tip…

Do Your Research

It is very, and I cannot stress this enough, very important to know and understand the brand that you will be pitching for. Having that understanding of their company, their brand, and their product can help you not only see for yourself if they are a good match with your own brand but also have a better understanding of what they want and what you can offer them to achieve that goal.

It’s always a guessing game to know what exactly they want unless you have a direct contact with them that tells you the exact thing they want down to the very last detail, so it’s always better to have an educated guess. And that’s why research is important. 

In this time of the internet, almost all information in the world is right there at the tip of our fingers. Everything you need to know about the company is just a few clicks away, google is your best friend, and social media or other platforms they have gives you easy access to learn about who they are.

By doing your research, you can learn how to cater your pitch specifically to their needs.

Quality Over Quantity

I’ll just say it. Pitching takes a lot of time. And that’s okay. 

I think it’s way more valuable to send a few, really good pitches out where you did your research, and it’s very specific to their brand than a lot of generic emails. 

This really goes hand in hand with my second tip of doing research, because the more research you do, the better the quality of your pitch is. And yes, tailoring a pitch to a specific brand or specific client can be time-consuming but I would rather send two pitches in a week that are very specific and well researched than send 20 that are just a copy-paste email. 

Follow Up

A bonus tip; surprise! Unofficial tip number four is to follow up. 

You’ve already done your well-researched pitch, what’s next? It’s time to do a follow-up. It’s not the most fun thing to do but I think it’s very needed. Don’t follow up too soon, but also don’t wait months. I personally like to follow up two weeks after I send the initial pitch, then another two weeks after that, then a third time three to four weeks after. 

By doing this, it increases the chance of getting a reply, any reply. Even a ‘no’ is a good reply because that means they got to know you. If you can ask why you might even learn that maybe because there’s just no budget now so maybe you can reach out again in a few months. Or maybe your idea didn’t align with theirs and you can work together to figure out what would work.

Those are the tips that I wanted to share with you. I am still in the process of using these tips in pitching to brands, and will absolutely share more about this as I learn more. 

If you have any questions, make sure to reach out on social media @thepodcastbabes, and maybe I can create new episodes to answer your questions.


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