Things to Consider When Outsourcing Your Podcast Production - Podcast

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Things to Consider When Outsourcing Your Podcast Production

May 23, 2022

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Thinking of outsourcing your podcast production? You are not alone. As podcasting continues to grow in popularity, more and more people are turning to podcast managers to help them launch their shows or to improve what they’ve already started. 

But what exactly should you look for when you’re considering hiring someone to help you with your podcast? There are many different ways a podcast manager or agency can be a fit, so it’s so important to find one who can speak to your specific needs as well as the needs of your brand. 

Are you ready to outsource podcast management for your show? Check out our podcast management packages and book a discovery call.

Introducing Asha and Keshiia of Meet Bridget

Joining us today are Asha Gabriel and Keshiaa Rosenberg, hosts (and besties) of the Meet Bridget Show, a podcast that explores communication, confidence, and what it means to be young in the modern world. 

Asha and Keshiia have been our clients for almost a year. And today, they’re going to share how they got started with podcasting and how they went about outsourcing their podcast production.

In our conversation, we talked about:

  • What Bridget stands for and their podcasting story
  • Choosing the right podcast format
  • Things to consider when outsourcing your podcast production

Meet Bridget

Anne: Welcome to a new episode of The Podcast Babes Podcast. Today, I’m here with my lovely clients, Keshiia and Asha of the Meet Bridget podcast. I am super excited to have them on the show today to talk about their experience. And we have been working together for almost a year at the time we’re recording this. I also think it’s pretty cool that we know each other a little bit already or actually quite well already. Usually, when we do interviews, it’s all like a new person and I love that about podcasting. But now it’s very different because I already know a lot about what goes on behind the scenes.

I’m just so impressed by your podcast and how you create a podcast. I like the whole idea of the podcast, your whole mission, I think, is so cool. We just kind of share that. And, I know that you have a lot in this year and a half of podcasting, so I’m super excited to also share that with our audience today.

 First of all, Keshiia and Asha welcome to the show.

Asha: Thank you so much for that amazing introduction. I think we’ve already established through all of our work together that we’re just big fans of you. And, I think that there’s just really good energy and working relationship that we’ve been able to develop here. So we’re really grateful for that. And especially Meet Bridget is a platform that we started. Gosh, how many years ago now, Kesh?

Keshiia: I think over like maybe six and a half years.

Asha: Yeah. We started 6+  years ago. Really just with the intention of uplifting young women and showing them that connecting with successful women can be done in a way that’s really approachable, relatable, and attainable. And so, working with a female entrepreneur like yourself just fits so beautifully with our whole message and, our goals.

Anne: Yes. Thank you so much for already sharing what you do exactly and what Meet Bridget stands for because that was actually going to be my next question. You mentioned that you started a business six and a half years ago, but then the podcast only started a year and a half ago. So what made you decide that a podcast would be a good next step for the business or a new way to reach people?

Asha: Sure. We’ll take it back to our origin. So you can kind of understand the arc of how we got to where we are today and what we’re focusing on today. But yes, Bridget was really a company that started not long ago. And when we first started, it was really just, we were doing, workshops with teen girls, mostly in inner-city, Los Angeles.

We would do workshops on all sorts of different topics. Basically, the name Bridget is Irish. It means strong woman. But we liked the idea of using a name like the Ted Talks uses Ted. It’s kind of nice to feel, like it’s a person you go to, to satisfy some kind of need. With Ted, it’s like satisfying intellectual curiosity. With Bridget, it’s satisfying that need for connection with women of all ages in a way that you don’t really get when you’re in school as a teenager or with your family. It’s just kind of that girl next door that you can go to for real advice, who you could trust, and that you can really get answers for all those things that no one explicitly teaches you.

We started with some small workshops. We covered things, of course, concerning college applications and more academic things that we also covered. We did a makeup tutorial and within that, we partnered with a makeup company and we talked about how makeup can be used as a form of self-expression and a way to find your favorite features and really embrace your natural looks.

We also partnered with a bunch of tech companies and talked about. You know, the things that they do and different careers in those fields. We really wanted to have hard skills, soft skills, and relationship skills. So we were doing these workshops. They even got up to when we did a full day that had hundreds of girls on the USC campus. But everything was really in-person.

And I think the other big part of how we were doing things was, as Keshiia will back up, everything that was to be done from coordinating the meals for the girls, the signage, like the actual lesson plans.

Keshiia: All project management.

Asha: We did it all ourselves really by ourselves. It was me and Keshiia who joined this mission very early on, and she was really like such an essential. It’s such an essential piece because I had this dream and vision and Keshiia was like, “okay, we can do it.” The two of us like, “Let’s just get started.” So, we did everything ourselves in the beginning and it was amazing because we were able to reach through our events that went on for the next several years.

We were able to reach thousands of teen girls in all different types of formats. In our events, girls were crying, laughing, and connecting with one another. 

Keshiia: Making lifelong friends too. I mean, we see them on social interacting with each other years and years later and still commenting on our posts. And it’s so heartwarming to know that that impact was actually a lasting impact. I think we’ve created some really valuable community partners too because a lot of the women that we partnered with early on have become really essential throughout this process of evolution for us.

In that scrappiness, I think that we’ve always met challenges such as the pandemic with the idea that as long as we keep moving and putting one foot in front of the other and keeping our mission in mind, which is serving these young girls who consistently express curiosity and need for connection with women in the community and for advice from a sort of like that big sister feels rather than seeking a counselor or somebody in their immediate circle, which might be limited to just what’s around them.

You know, through that process, we’ve really been able to grow and evolve and continue to, to give our audience what they want and allow space for women and teen girls to connect and learn from each other. Really, I think the women we’ve worked with have also expressed this of reciprocal, you know, growth and. Just soul-expanding everything. I mean, it’s been great. 

Partnering with Successful Women and Brands

Asha: I think that like the theme of Bridget and our podcast Meet Bridget is the most beneficial learnings have almost been accidents. They’re things that we’ve stumbled upon just by having our eyes open our ears open and just like taking the feedback of, our women and girls and the world around us and, running with it.

One thing we noticed when we were doing these events, is a lot of our events are incorporated panels. We like to bring in women professional, successful women from all different backgrounds who had really been scrappy and made their dreams come true. We’d bring them in for panel interviews but to be totally candid. I mean, these events, when we started, we were like, let’s prove our concept and make sure this is even beneficial for girls. 

So before we were making money on any of this. I’ll just pay for it. I’m working another job outside of this. So this was all always like a side thing. But through some of our professional backgrounds, we had brands that we had relationships with that could donate things.

We’d figured out how to get food and locations and all these things. And then whatever we needed to pay out of pocket, we would. So we were making these events happen out of pocket. And after each panel and when we would share, the events on our social and everything, we’d have all these other professional women reaching out and being like, “Next time you do an event, I’d love to be on a panel.”

And because she and I were looking at each other, we love doing these events, but they are very, very expensive financially, but also just energetically to coordinate all of these women and to make it happen just on the scale that we were doing it. 

From Live Events to Podcasting – the Story of Meet Bridget Podcast

Asha: So that was one observation right out the gate, we have learned that so many women want to share their stories with women of this age because they know how difficult it is in those teen years, and they wish that someone kind of told them some things when they were that age. So we had this overwhelming demand for people who wanted to be interviewed. That was something we were just kind of sitting with. But then the pandemic happened and I got pregnant right before the pandemic. So because she and I, we had had a whole slot of all these events that were already lined up for the next several months with a brand partner and the pandemic happened and we’re like, “Okay. We work with teen girls. That’s an incredible amount of liability in a pandemic. We’re not doing events where we have to cancel all these events.”

That was depressing because there was so much work that went into planning those events already and getting them on the calendar. And we were really excited for this next season. But we looked at each other and right. But you know, we’ve always kind of thought about a podcast and maybe if we did a podcast, it might be a lower cost, remote way of actually featuring more women and maybe even reaching broader audiences because the observation we had made was we would be reached out to periodically by people in other states, even countries from Africa. Can you come to Africa and do this workshop? I’m like, “I would love to, my fantasy life.”

Keshiia: But we had to do it in a way that works.

Asha: Yes. So we sat down and we were like, all right, we didn’t anticipate this happening. We love doing our events like there is really nothing that compares to that face-to-face interaction with our teen girls. So we’ll always have some element of that, in-person interaction and we’re hoping to return to that soon here. But the podcast just was something that was started out of necessity and as a necessary pivot really for us at the time.

So, yes. That’s a long long-winded answer to how, we came to the decision to podcasting, but it’s been the biggest blessing in disguise for us, for sure. 

Anne: Yes. It definitely feels like it just made sense as a step to keep sharing your message, but also stories of all these that you already had lined up, but then in a different way, that was kind of like COVID proof probably.

Asha: And honestly life proof. Now, I’m pregnant again. Keshiia is also pregnant. I have a toddler at home. We actually live in different cities. We’re both close to Los Angeles. But to be able to record, like we are recording with you right now across oceans, remotely just shows how powerful technology is and how versatile podcasting is as a media.

Each Podcast Format Has Its Own Strengths

Anne: Right. So interviews, that definitely makes sense because that’s also what you did before, but then you also decided to do solo episodes. How did you decide on that format?

Keshiia: I think we’ve always just had a natural rapport with each other. I mean, before, Bridget started, which I think Bridget was the catalyst for, our closeness, it just threw us into the same room over and over again. And I think we’re really lucky, blessed, fortunate that Asha and I share the same type of need for forward movement and growth in our lives.

And so our friendship-partnership, all of it has always been a natural flowing, life force, at least for me. And so, a friendship developed out of that, and Asha and I could literally spend hours on the phone talking about life philosophies, and things that we want to do. We’re big daydreamers and I think there’s a component of that where we’re also doers like we like to set these plans into motion. And I think there’s a really good balance of when we’re in a room together, figuring out a way to actually make these dreams come together. 

Sometimes we get caught in the weeds, which I’m sure we’ll talk about a little bit because we can kind of go into all of these really creative tangents. But I think that the solo episodes were sort of born out of recognition of how much we love communicating with each other. And the things that we talk about, especially when it’s related to Bridget and our mission, they’re of substance. 

And we want to be able to share those things with our audience, because when we’re talking, we have a lot of questions about things that we would have wanted to know when we were younger, a lot of missteps that we might have taken that it would have been really nice to have somebody professional or just more experienced to look up to say, “These are the ways that I did it and this is what worked for me. You can try this and you can make mistakes and you can fail.”

So I think that the solo episodes were one part curiosity, one part just friendship, love letters, these are the types of things that we talk about, and that’s really where I think a lot of team communication happens too. It’s like they have their close friends, people that they trust that they talk to you for hours on the phone. We wanted to share that and be a part of it and really pull back the curtain on questions we might have, mistakes we might have made, and things that we’ve learned along the way.

Asha: Yes. I think that we sort of have like 3 formats almost that have emerged as like we have our interviews of our guests, which was always an element. It was always a thing that we did at Bridget. We had these short episodes, our Bridget etymology episodes that I can go into a little bit. And then, from feedback from some of our audience members like, “I just like how you and Keshiia talk with each other. It’s entertaining to just listen to how friends talk about things and explore things they’ve learned and stuff. 

So like, you should have some episodes where you just talk and you unpack things on a topic or you go respond to listener questions. We’ve been incorporating those episodes too. 

Keshiia: Oh, yes. That’s been huge for us too. Listening to are Bridget alumni and…

Asha: From the beginning. Really? That was like a thing where we’re only going to do this if it’s actually helpful. We don’t want to create a show, just assuming that people are going to listen. I’m like, let’s be humble here and listen to our audience and listen to our girls and really try to shape our approach based on the needs of young women. 

So it’s actually something that’s helpful. That’s been something that’s always been super important to us. But yes, I wanted to go into kind of the difference between the interview episodes and the etymology episodes, because those two episode formats were created out of our exploration of really the two main things that we stand for at Bridget, which are confidence and communication. And we see them as part of a feedback loop really, the better you can feel about the way you’re able to communicate, the more confident you’re going to feel with your connections to them. And when you have better connections with more people that fuels your confidence and it feels other people’s confidence.

So we really saw these two things as something that are intangible when you’re growing up as a teenager. No one’s like here’s confidence. One-on-one everybody in high school. You know, they talk about English and communication. But I think that everyone has a different communication style and the more that you can kind of explore what you’re trying to say and your intentions, the better you come across to other people.

So these Bridget etymology episodes I think Keshiia was kind of touching on it a little bit, but cause she and I really, through this process of creating Bridget, our friendship just flourished. And I think that the reason that that happened was because we were constantly searching for meaning and purpose together. And I think that when we can do this within the context of language etymology in these episodes, that search for meaning together as a community, I think that really can grow bonds together. So it feels a little nerdy to be like, let’s break down, the root origins of a word and have a deeper meaning when we speak about it.

But I think that little vulnerability, that nerdiness, I actually don’t really know where this word came from or what it truly was meant to mean. It’s kind of refreshing and fun. So those episodes they’re really meant to be kind of like a little shorter, less heavy little escape episode, but something that can give you a little nugget the next time you say a word because I think that a lot of girls have expressed this in our communities that it’s like with everything going on in the world and with all of these different platforms now, with Tiktok and Instagram and YouTube and all these different ways that people are required to have a voice. It can kind of feel like the meaning can kind of get diluted sometimes. So we’re trying to kind of take it back to old school and explore our words so that we can really have a deep connection, deep meaning, and deep intention when we’re connecting with one of the other. 

Anne: Yes. And, what you said that maybe it’s a little bit nerdy to unpack words, but I think the way you bring it is not nerdy at all. It is just really relaxed and just sharing experiences and ending with always like some kind of, a little bit more of a personal story or a personal note, which also makes it not nerdy anymore.

So I think that’s also really cool to see how you made this format also work for you. How does it fit in your brands? I think that is just one thing that I took away from working with you is just. You really thought through this format of how you do the podcast? I think that is really cool.

And also what you said, you ask listeners for feedback and you actually also listened to that, like you implement that feedback, especially going from season one to season two. 

Starting a Podcast by Yourself Is Hard but Rewarding

Anne: Of course, you made some changes, but before we go there, can we go back to the start of the podcast? How was that? Because I know that you did, everything yourself, right? Which is a big thing when you’ve never launched a podcast. All of a sudden you create all these episodes, produce them, come up with everything get it into the world. How was that? Can you walk us through that? How the process.

Asha: I mean, I think that that’s part of just our individual personalities because she and I are very much like, “If anyone can do it, we can do it. Let’s figure it out.” People wish headstrong and sometimes, you know, it creates problems or slows us down when we’re trying to start something. But I think that over the long run it’s actually helped us a lot to again, relate to and understand the work or the people that we would later hire to help us in those things. 

So when we started with the podcast, we just started Googling. It’s like how to start a podcast, how podcasts get published, and what’s a standard format for an episode. 

We would listen to our favorite podcasts and literally sit down with a pen and paper. And every time they had a transition to like, “Okay. This is intro takes like their intro music is 15 seconds.” And then they say something and then they have an intro to the episode and then they have a commercial break and we literally would write down these, like outlines to understand what is an episode? How are they formatted? What is this kind of structure and how can we learn it? 

So we just kind of did that by hand. And then we looked at what is podcast art? How do we need to kind of change our brand?  With Meet Bridget, which is the name of the podcast now, like the cover or it’s kind of becoming the name of our company too. We started just as Bridget. But that really just came out of necessity. And because Bridget, obviously wasn’t available as a domain name or an Instagram handle. So they’re like, well, you know, Meet Bridget. It’s like an invitation to come and meet our communities. That kind of became the title of the podcast. But yes,  all these little learnings were just out of what’s the next question? What’s the next question? Okay. How do people edit podcasts? It looks like Adobe audition is a good program to use, which if you’re interested in an Adobe, we have an Adobe employee that recently was interviewed on our podcast. So go check that out. Her name is Tasha Nicholson and she’s amazing.

But anyway, we just learned these programs and started doing things ourselves. But the other thing that we learned in that process was that there is a lot to do behind the scenes for a podcast. And in addition to creating podcasts, you also have to share the podcast.

Keshiia: Distribute it. 

Asha: Yes. There are a lot of steps. It is relatively simple, especially because there’s no video or photo. That it’s kind of refreshing about podcasting too is that it’s so different from your Instagram and all this image-based stuff. But we edited a few episodes by ourselves and of course, we’re perfectionists too so we were really in the weeds about every little sound nook and cranny. And then we looked at each other and we were like if we’re going to do this and actually keep it going with our lives and our other jobs and our families we need some help. And that was a hard understanding for us to just like hit right here.

Keshiia: I think that because we have done so much, we’ve done all of it on our own. I mean, we’ve had really wonderful members and people that we can reach out to community partners, we’ve had team members kind of come and go throughout the course of Bridget that have been essential to that specific time period.

But because Asha and I have really worked so hard at continuing to push this forward, no matter what, Bridget and everything we do meet is so meaningful to us that it’s precious. And the same thing I think happened when we were starting a podcast was we learned how to do all of this on our own. And we’re not so many perfectionists as we’re very, very focused on delivering products that are meaningful, that are built well, that serve the community in a way that’s, meaningful to them. That’s understandable. 

And so we wanted to put out a really high-quality product. So we put a lot of pressure on ourselves and the process becomes precious and then the product becomes precious and we were spending a lot of time going back and forth saying, is this good enough? Does this sound right? Is the quality okay? Are people going to relate to this? 

Letting Go of Perfection

Keshiia: I think what we came to find out after months, frankly of going back and forth and tinkering and perfecting and working on the episodes that we had under our belts, we realized, when we put together these panels and we put together these events, we’re not the ones speaking for hours and doing all of this on our own. We reach out to the experts in their fields and we lean on women to share their strengths through community and communication. We had to kind of let go a little bit and seek out people to be a part of our team. Really that’s what we wanted from the start to add people who were just as passionate about their work and people that were great at what they did and really passionate about it. And who wanted to put out quality products as much as we did. 

And so, that’s when we kind of took the step back and said, Okay, now we have to figure out what we need to look for. Do we need a project manager? Do we need a podcast manager? Do we need somebody to do graphics? That was sort of an undertaking in itself, but that’s sort of place that we had to reach until we finally decided, “Okay, let’s look for folks that can help take some of the burdens off and be that voice of reason saying, “No, this is what you need to launch. This is quality enough.” Because there’s a part of the creative process where it doesn’t have to be perfect. 

Asha: I think actually in these new mediums, especially like YouTube and podcasting and honestly I think that an Instagram, or I’m moving this way too. I think that level of slight imperfection is actually appreciated and it makes it, especially our audience started with teen girls cause that’s who we served in person.

But I think we’ve learned that our audience is actually yes, that’s a segment, but we also have obviously our grown women that are wanting to listen to other women’s stories and kind of what we’re putting out there. But then I’ve also had men reach out to us and say that a specific interview was really inspiring for them or they could relate to it.

My point is that remember, affection is relatable and it’s real. And people as a generation, I think we’re a little bit tired of perfectly produced content. It’s like, let’s leave that to Hollywood and the movies and everything and the ways that we’re trying to reach out to each other with content and really be useful to one another. I think it’s actually so much it’s served by imperfection and to be totally frank, I think a lot of projects and really great content never get off the ground because people are afraid of it not being perfect enough for people to hear. And trust me, that is a battle that we have had to like fight down the perfectionism monster and shove her back under the bed and be like, screw it. We’re putting it out there. And if we have to figure out some of these problems on the way, we’ll figure them out because we’re a smart girl. 

I don’t think that our brand at our core, our brand is fighting that. Insistence on perfection and cookie cutter and steps to take to reach the top of your career ladder. I think that we’re fighting that we’re saying that, life is ziggy, zaggy, and full of obstacles and questions and insecurities. Break them down and share them with each other. One of the things we try to do when we invite guests on is let’s try to take people who look really polished and successful and perfect in a lot of ways and let’s ask them the questions about their youth and their teenage experience and let’s show how much imperfection is in every one of our lives. 

Anne: Yes, I think that perfectionism holds so many people back from launching the podcast or keeping it going. But also, like you said, if you have to do everything yourself, it is so much work that at some point you got to make choices and then if your podcast is still relatively new, then like a lot of people done take a look at the podcast and I think, okay, well, is this helping the business and unusually in a monetary way? 

And then, well, if you have 10 episodes, and then you have to stop and I think it’s so powerful to then think, “Do we need to do to keep going? Hire help. And I think sometimes it’s like you said, it may be a painful decision to be like, “Okay, we just need help. We cannot do everything ourselves.” But then that’s what you need to do to keep going. And now you’re like, I think 40, 45 episodes. And so that is awesome. It definitely, definitely worked.

Asha: Yes. Well, I think that what we realized, the biggest benefits of podcasting for us when we started where we have had an issue with putting on these events, we would have to have an entirely separate team to film the events, edit the events, put them on YouTube, share them again. And so, what our experience with these events was that they were the benefits were pretty limited to the women who were in the room at the time of the event happening. 

So when we started podcasting, like this is so cool. Every time we put on an episode, it stays there and people can listen to them again, and they can listen to five episodes at a time. And this is great. We have never had this experience before. We really had to like every event, work ourselves up and reinvent the wheel and go out there and do it all over again.

So that was a benefit, but I think that we were also like, Oka, if we’re going to do this, these episodes are out there. And the last thing that I want is to have like 5 to 10 episodes up and then it just disappears. That’s confusing and it will be out there. Once it’s out there. So we were like, we need to make decisions in a way that will keep this train on the tracks and moving. 

Things To Consider When Outsourcing Your Podcast Production

Asha: That’s really when we, we reached out. And honestly, that was another, like, started with Google. what are the jobs that people have here? Because we know people and jobs, how do we find them? How do we communicate with them? We searched on Instagram. And then just started like DM-ing and emailing people submitting like contact forms on their websites interviewing them. 

We started originally with another podcast manager who was great for like podcast launch was really helpful to just get us going. But I think that another thing to remember is when you hire someone that’s not always the perfect fit and that sometimes has nothing to do with, someone doing something really wrong or screwing you over. It’s sometimes just like, what we are searching for and what this person offers are not the exact same thing.

So what we learned through the process of having our first podcast manager was that we needed someone who was as passionate about our message as our former team members have been and that our community members have been passionate about. So we looked at each other and we’re like, “Okay, in our next interviews of people, let’s have that be really something we’re looking for.” Like, does the person get our message? And are they intuitive enough to really join our team, not just be this like outsourcing person editor that just edits and sends it off, but someone that is listening to the message and can make suggestions. 

Because there’ve been several situations where you’ve made a really helpful suggestion and we value that because that’s what our community of women is all about, that kind of collaboration. So that the process of finding the right team member was also refined just through trial. 

Keshiia: Yes. I think that with our first podcast manager too, we found her through search and we were just, you know, so impressed by her and her, team and everything. And she was great for the launch period. And what we found is that launching and sustaining are two very different things and she wasn’t as her expertise was really in the launch. 

So like Asha said, we found out through trial and error. When we went to go look for somebody that could help sustain and grow our podcast, we had to really sit down and say, okay, what are our goals? What do we want as a podcast? Who do we want to continue reaching? Where do we see ourselves growing within a matter of months? Yes. how do we foresee ourselves evolving and what do we want? And like Asha said, we really wanted somebody that was going to be a part of the creative process who could help guide us, but also listen to our feedback and really understand our mission and how we wanted to grow.

And so, when we were looking for a podcast manager, the second time around, we had a little bit more as to what to look for. We already knew sort of like the process of creating the podcast and what went into it from learning and doing it ourselves. But now we had a little bit more knowledge about what the podcast management side could look like. And so, we’re able to sit down and interview some really great companies and podcast managers. It became a little hard because we met several women who are really great at what they did, and they all had a totally different vibe and different areas of expertise, and different brand profiles and portfolios. Ultimately, it came down to who can we see ourselves working in growing with and who feels like the best match for our personalities, and who do we feel like we can learn and grow and communicate with best. And, we know the end of that story, it ended up being on The Podcast Babes. It’s been such a wonderful fit so far. 

Asha: It makes me think too about the difference between starting a podcast as an extension of an existing brand versus starting a podcast. When you’re starting that brand. And I think there are so many benefits to us already having this history with Bridget and we already worked out the kinks in the person of what is our brand? What does it mean? But also transitioning that and carrying that voice forward into a podcast. That’s a big job for an editor to be able to like really first grasp what the brand already exists and what it means. And then also like put it into this new media. I think that was something we learned was actually quite challenging, you know?

And I think that the original podcast manager hadn’t really done that maybe with a lot of situations, but I think that she was really, really good at starting something from zero. We had all this momentum and a very specific brand voice. It was already there which can be read as challenging. But it also, I think now that we’ve worked out the kinks and seeing how much even though podcasting is this audio thing you know, yes, you look at the brand, the podcast art, and stuff, but it’s a voice. So it’s a little intangible. It doesn’t feel as branded. It’s definitely everything from the transitions, from the music and how, if we are going to do ads, how do those sound, and what are our rules around them?

These little tiny little editing cues and things that all are very important when it’s coming to like making sure the brand voice is continuous and carried over from our past business workings.

Anne: Yes. So you would say also that vibe with someone is really important when you work with them for a longer time. I think that’s definitely a key takeaway from what you just said. And also, I also learned that through working with several clients, some people are just easier to work with. And like you said, it’s not necessarily a reason, but with some people, it is just easier to communicate with.

Keshiia: I think you really hit the nail on the head. Different people have different communication styles, and I think that was really important. You don’t have to have the same exact communication style. You just have to be able to make different perspectives and communication styles fit. 

And I think Asha and I are really fortunate. We have been so keenly aware of all of these lessons throughout the growth of Bridget and our lives.  I think that was a really helpful tool to have in our toolbox when we were interviewing people that we wanted to work with. It was not necessarily who is exactly like us. It was who can be complimentary and communicate with us and understand us in a way that is curious and based on being able to consistently learn from each other and appreciate the brand that we’ve built and the work that we’ve put into this. And so, that was very, very important to us was just finding the right fit from a communication perspective, because as you know, this process is not perfect.

It can be very difficult. It can be, there can be a lot of back and forth. There’s a lot of creativity involved. And so, in order to take the guesswork out of am I offending somebody? Am I stepping on anyone’s toes? Am I not getting like the brand picture right here? The real key takeaway is you want to have somebody on your team who’s strong at saying, “Okay, let me remove my ego from this. Let’s take a look at it together. Let’s figure out what the messaging is supposed to be and let’s work on it.”

And that’s really essential to the processes. Being able to communicate those things and give and receive feedback. And you’ve given us so much feedback along the way, too. It’s not just about what we want and you can deliver. It’s also about how we present the information, the cadence at which we do it, how we deliver a product that you guys can work with in order to create something that we’re really proud of, putting out there into the ears of our listeners.

Asha: Yes. I think that some people always say caution about starting a business with a friend or a best friend or having a friend as a roommate. Like, you know, you always hear these kinds of warnings. Keshiia and I obviously, work together with Bridget, but we are best friends also. And really like I see because she has a sister, a second sister to me. And I think that we’ve been able to do that and defy that cautionary tale of don’t go into business with your friends. Because if you don’t want to be friends with the people you’re in business with and like you spent so much time working on stuff, if you don’t even really know those people, what’s the point, you know? 

So we’ve been notified that cautionary tale, but I think the reason that that’s worked is that we’re able to kind of go back and forth between just like silly friend and friend time, but also like being able to give and receive feedback to one another with love, with patience, with kindness and really with belief in one another’s potential. We’ve had to have conversations where it’s like one person brings up stress or worry or whatever, and then the other one kind of checks them and it’s like, but I think you may be taking that out of context. They’re like maybe we’ll just take a step back and like be a little more realistic and we’re able to talk that way with each other.

I think that’s why we’ve been able to do this for so long together. I think that anyone that we’ve brought on in this process kind of has to have that similar grit to them where they know that it’s like, okay, the foundation of this relationship is here. We want to be working together. We’re big fans of each other. Yes, there’s a kink. We need to work out. So let’s put our heads together and see, is there something I can do to make it better? Is there something you can do to make it better? Should we rethink this whole process and let’s just keep moving forward? I think that that foundation of friendship and partnership being strong really helps us work out all those kinks and keep going.

Anne: I love that. Yes, and you’re so right. That’s definitely the experience that I have working with you with both of you. Just that working together is so fun also, and I also see that you have fun together. So I think that’s also a really great dynamic to have as co-host of a podcast. So, ladies, I could talk to you for another 40 minutes, but I mean, that’s like basically what we just said. Right? So, I am afraid that we will have to round up the interview a little bit here to be respectful of everyone’s time.

I think for me, what I got out of this interview, like key takeaways was you can do everything yourself, especially when you start, but it’s not necessarily the best step for you, especially when you want to keep going. And when you want to be podcasting for the long-term, I think if you want to be sustainable in what you’re doing and the work that you are putting out there. Then, sometimes you just have to find help outsourcing, and then in outsourcing, know what you’re looking for, I think, and if you need time to figure it out, and that’s also okay. But knowing what you need and make sure you vibe with someone because you can work with anyone in the world. So why would you work with someone that you don’t like? 

Asha: Totally.

Get in Touch with Asha and Keshiia

Anne: Thank you so much for this knowledge. These were just the key takeaways that I got that just came to mind, but there were so many tips in this episode that we talked about and it was really good hearing about your podcast and your experience. Can you share where people can find the podcast? Of course, in the podcast app, but the website, socials, please let us know.

Asha: Of course. Yeah. So you can find us anywhere. Most of our handles are at meet Bridget,

M E E T B R I D G E T, like bridge with a T. We’re always about creating those bridges between women. That’s another kind of element of that name. So you can always remember it. And then our website is You can find our podcast is distributed anywhere, really where podcasts are heard, whether you listen on Spotify music or Google.

It’s like all the places we’re there, but you can also reach out to Keshiia and I independently. You’ll see us linked through @MeetBridget Instagram or on the Pinterest, you’ll see our faces and stuff.

Yes, reach out to us independently. We really love hearing from our community so much, Literally, we’ll get a piece of feedback and we’ll call each other and be like, did you see it? We’ll talk about it? And like, it’s so important to us. So I’m@TheAshaGabriel, like T H E.  If someone had my name, Gabriel,  like the angel and Keshia can be found at @KeshRose, K E S H R O S E. She also is a fabulous writer. Outside of this podcast, she writes beautiful poetry.

But yes. Find us, reach out to us and join our community. And as always, we’re excited to have you Meet Bridget. So thank you for having us on your podcast. This was so fun to do a little podcast swap and we’ve learned so much from your podcast itself and all your tips. So thanks for creating this committee.

Anne: Oh, thank you. We will also add all the links to the show notes. So when you’re listening, you can go through the show notes to click all the links there and see where you want to connect with Keshiia and Asha. Possibilities. So many options, so you can pick the best one for you and I will also link the episode that we created or that we recorded together for the Meet Bridget episode, where you can hear more about my background and my story, and that was also super fun. So I will also add a link to the show notes there, ladies. Thank you so much for this interview. I really enjoyed it. 

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