It can be a struggle to think of ways on how your podcast can always be visible for your audience. The good thing is SEO can save you the trouble…
Dom Kimber is an SEO copywriter, content creator, and marketing expert. With a background in journalism and a love of digital communication, Dom gets a thrill from helping other female-led businesses to scale up and grow, by taking their online presence to the next level.
In this episode, Dom talks about the basics of SEO and shares with us how SEO strategy can help your podcast and your business remain visible even when you’re not trying. And why you need to think about creating value first before you think about optimizing.
You want to create value always, and then optimize for Google second. – Dom
In this episode:
[01:21] Dom introduces herself and gives a short explanation of what SEO means.
[02:36] How Dom became an SEO Copywriter.
[04:59] Why is SEO important?
[06:18] Before hiring an SEO expert, you might want to learn the simple steps first before getting into the advanced strategies.
[08:28] For podcasts and Youtube, keyword research is fundamental for your listeners to find you.
[11:31] Dom includes a blog post, transcription, and the link to the audio so that Google can easily find your content.
[15:08] What are links and backlinks? And how it can make your content up the search results.
[17:54] Simple steps to get people to link to your website.
[17:59] First step is to look at good quality search directories online and have your business listed.
[18:40] Writing blogs or articles for magazines or news organizations can be a high return strategy once they link your website.
[19:32] The difference between follow links and no-follow links. And how podcasts can benefit from links.
[22:03] SEO results don’t happen overnight.
[00:00] Digital Marketing is multifaceted, and SEO is just one. Show up on any platform if you can and always come from a place of value..
[24:38] You want to create value always, and then optimize for Google second. – Dom
About Dom Kimber
Dominique Kimber, the founder of Social Swell, is an SEO copywriter, content creator, and marketing expert, who helps ambitious businesswomen connect with their ideal customers online.
With a background in journalism and a love of digital communication, Dom gets a thrill from helping other female-led businesses to scale up and grow, by taking their online presence to the next level.
Host of the Your Biz podcast, and mum to two busy boys, Dom is a confident communicator and experienced storyteller.
Connect with Dom
On her Website
On Facebook
On Instagram
I have a gift for you. Do you ever feel like you’re spending too much time on your podcast? Sure. It’s fun, but it just takes you hours. I have definitely been there and I have a few tips for you. Click here to know more on how to join my Free Five Day Productivity For Podcasters Challenge. I promise you’re gonna love it!
This podcast is sponsored by BrandFace. It’s time to make sure you STAND OUT. Find out more at LearnAboutBrandFace.com.
This podcast is sponsored by BrandFace. Find out more at LearnAboutBrandFace.com.
Wondering if your personal brand represents you the way it should? Now you can FIND OUT with “BrandFace SCORE”. It is a simple and fast system designed to give you honest feedback about your brand and how others perceive it. The best part? It’s FREE for a limited time!
Get your BrandFace SCORE now and learn to STAND OUT from your competitors: