As a podcaster, you probably have an archive of video recordings lying around. Why not repurpose them into YouTube videos! You get to share your podcasts in a new format, while also generating fresh content for your most engaged listeners.
Joining us today is Krystal Proffitt, a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She herself has experienced rapid growth in her own podcast through repurposing.
In this episode, Krystal shares with us some tips on how to repurpose and repackage our podcast content into engaging and fun YouTube videos that can help you reach a wider audience.
In this episode:
[1:29] Krystal shares how she began her podcast and why.
[4:36] The podcasting industry has changed radically over the years. Today, it’s easier than ever to start your own podcast.
[6:03] Krystal learned early on to be selective of her guests and shares her process for vetting them, ensuring that they will add value to her show and her listeners.
[9:36] Helpful tips to keep in mind when pitching yourself as a podcast guest.
[11:36] By engaging with other people on different platforms, you can increase your visibility and build more meaningful relationships.
[14:58] The key to repurposing your podcast is to do everything in the planning stage, not in the post-production stage.
[16:57] You can manage all your content more efficiently if you do them in batches.
[17:15] There are 2 ways you can use your content to reach different goals: serving your audience where they are, and getting discovered so more people find your work.
[17:44] Krystal shares how she makes her YouTube videos from her podcast.
[20:27] Podcast listeners and YouTube viewers are two different types of audiences. It’s important to make sure that your content is aligned and tailored to each group.
[21:58] Go back and look at all your podcast episodes. Find the ones that have had the most downloads and engagement, and start making videos based on them to begin building a YouTube audience.
[23:54] Be comfortable trying new things and stop comparing yourself to other people.
[24:25] The best time to start a podcast is today. The sooner you start, the sooner you can get it off the ground.
[25:12] Focus more on your content and strategy and worry less about the technology or equipment. You can always buy fancier equipment down the line.
[27:05] There are no rules when it comes to creating any kind of content. Do what you think works best for you and your audience.
Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content. She teaches the basics of content creation, editing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation.
She’s also the author of the Amazon Best Selling book, Start a Binge-Worthy Podcast.
Connect with Krystal
On her Website
On her Podcast