If you’ve been in the online business space for any amount of time, you’ve seen the 10k month message. I don’t know when or why this became the benchmark of success for an online business owner, but I have started to see a backlash to these arbitrary goals of success and people looking for more sustainable ways to run their businesses.
Amie Finlayson is an Online Business Strategist who specializes in ethical marketing, a way of positioning your brand that aligns with your mission and values to attract the right type of customer, make a meaningful impact, and be profitable. Tune in to today’s episode to learn what ethical marketing looks like and how you can be an ethical podcaster.
In this episode:
[5:25] What is ethical marketing?
[9:12] Ethical marketing guidelines for online business owners
[13:16] Using inclusive language in your brand and community
[16:41] Common ethical marketing mistakes podcasters make
[21:59] Do podcast sponsorships align with ethical marketing practices?
[23:41] How to promote affiliate links in an ethical way
[31:16] The impact Amie’s business has seen since launching the Good Authority Podcast
[32:31] What impact do unethical marketing practices have on your business?
About Amie
Amie is an Online Business Strategist who serves business owners who want to make a bigger impact. Using mindful marketing techniques, Aime makes your marketing feel effortless while being effective and profitable.
Amie creates strategies that align market position with business values and mission to help online business owners build digital programs that make a difference.
Connect with Amie
Follow @amiefinlayson on Instagram
Follow @amiefinlayson on Facebook
Follow @amiefinlayson on Pinterest
What is the ROI of your podcast promotion strategy?
Podcasting requires a tremendous amount of work behind the scenes and we all want to get the biggest ROI possible for our efforts. Your podcast promotion strategy is how you’ll get that reward, but only if you have a solid short-term and long-term promo strategy established. In tomorrow’s episode, I’ll be talking about my favorite strategies and what I do to promote this podcast. Check out the episode here.